The DARTZ Code: The Rules Written in the DARTZ Black Book Ⓓ

Most companies publish values. DARTZ publishes rules, and gives them a name: the DARTZ Black Book Ⓓ. “We don’t read the books,” it says. “We write them.”

Ⓓ, not ©

DARTZ says it does not play the copyright game. It makes its money from building cars, not from taking colleagues to court, and it knows it is copied, fully and partly, directly and indirectly. So it uses its own symbol. The Ⓓ stands for DARTZ, for Drive and for Overdrive.

BONDs, not SUVs

DARTZ builds Bespoke Opulent Noble Drives. Its clients, it says, already own the sports cars they want, and their staff drive the utility vehicles. Read what a BOND is.

Opulence, not luxury

The rule comes from the founder’s own words to the BBC in 2015: luxury is too common a word, one you can buy in a supermarket. DARTZ delivers opulence, and it keeps a whole department for it, the Department of Opulence.

NaturReal Ⓓ, not eco

DARTZ uses only natural leather, which it calls NaturReal Ⓓ. No eco leather, no recycled materials, and not even Alcantara.

Cars, not projects

“Project” is banned at DARTZ. The word, DARTZ says, belongs to companies whose managers are only “in project”. DARTZ builds the cars.

FORCE, not team

The people of DARTZ are not a team but the DARTZ FORCE. Some have been with Leo since his school days. The youngest members have been with DARTZ for more than 20 years, and the oldest for four to five decades. In nearly four decades, DARTZ says, it has never changed its owner or its principles.

Stallion Force, not horsepower

Horsepower, DARTZ says, is boring, and kilowatts are worse. Its unit is SF, Stallion Force, after the flagship Black Stallion, and it always adds one: a car is declared at 600 & 1 or 1,000 & 1 Stallion Force.

A Supreme Leader who doesn’t drive

The last rule is the most surprising. Leonard F. Yankelovich, the Supreme Leader of DARTZ, cannot drive and has no licence. His reasoning, as the Black Book records it: when you are broke, you can’t buy a car and don’t need a licence, and once you have money, why drive? You hire a chauffeur. DARTZ builds cars, it says, for those who arrive, not for those who get from A to B.

Why this Black Book carries the name

The encyclopedia you are reading is called the Black Book after that code. It is written the same way: by DARTZ, in Riga, in its own words.